A young app betting on warmth over calorie spreadsheets
Welmi is built by T-SHAPED APPS LTD, a UK-registered apps studio. The app launched on iOS and Android in September 2025 and crossed 100,000 downloads on Google Play within months, with regular updates from v1.4 to the current v2.8 series. The official contact is [email protected].
Welmi's pitch is right in its onboarding: "not just a calorie counter, but a true companion." The flagship is a photo calorie scanner paired with an AI chat coach that uses Apple Health data and your tracked metrics to suggest meals, fasting windows and workout-aware macro adjustments. On top of that sit AI body composition from photos, a fridge scanner that generates recipes from what you have, daily streaks, water, eating reminders and a home widget.
Be clear-eyed about the limits. The app is young and changes quickly, so feature stability and review depth are still evolving. AI photo estimation — for both calories and body composition — is directional, not clinical, and Welmi states explicitly that it does not give medical advice. The 3-day trial is the entry path, and several users have complained that the paywall blocks the very first session, which is genuinely frustrating if you wanted a test scan first.
Practical caveats: brand awareness is small next to MyFitnessPal, the gamification (streaks, reminders) may feel pressuring if you don't enjoy it, and the AI body-composition feature is a directional trend tool — not a body-fat measurement device. Use the free trial to evaluate, and lean on the coach if calorie spreadsheets have historically been why other apps fell off your home screen.